MediaShift, the leading digital advertising company will be launching free WiFi service on 20 selected U.S. airports. The new service will be launched as a part of partnership programs of the airport authorities with the company.
A recent article from Mashable said that the deal is to provide the user with free WiFi internet access, which the company is calling as the Premier Airport Network. Acc. to the deal, the company will place ads in between user session.
However, the airports getting the service has not been disclosed yet. Brendon Kensel, President of MediaShift said that “MediaShift provides the technology at no cost to the airports. For the first time, airports can participate in ad revenues that have traditionally eluded last mile online access providers. Airports receive incremental revenue with no start-up costs, investment or capital expenditure for airports.”
Giving absolutely free WiFi to surf is a new campaign to boost up profit. Acc. to the stats from MediaShift, an average user’s airport browsing session is 57 minutes and the company is counting the numbers to grow if the user will get free internet. And it will help both MediaShift and its customers to monetized targeted ads for the airports customers.
Aigerim Shorman, CEO and co-founder of Triptrotting (a social network which links travellers with authentic in country experiences) said that “this would make a world of a difference for travelers, especially international visitors, who don’t have data plans in the U.S. and rely solely on WiFi access to connect to the world.”
Shorman told Mashable that “this addition gives travelers the flexibility to plan and make decisions on the fly. And it allows travel companies to better target potential customers.”
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Source – Mashable